I'm an award-winning creative director and brand strategist who creates narratives that help clients grow their businesses.

I bridge business strategy and creative strategy to find the place where insights and good ideas live—between what a company offers and what its audience wants or needs. I'm adept at distilling complex information to its most accessible, engaging, and emotional essence. I believe emotion matters and tone of voice is differentiating, because whether a business is B2B, B2C, or D2C...it's all about humans creating products or services for other humans.

Over the past 14 years, I've honed my management skills as the owner of a virtual brand and advertising agency. I've successfully led distributed teams of seasoned creative and production professionals, including copywriters, art directors, graphic designers, illustrators, animators, stylists, set designers, photographers, producers, developers, UX/UI experts, film editors, motion graphics designers, sound designers, colorists, and retouchers. We've consistently delivered breakthrough creative work that enhances our client's brand presence and engages their target audiences across mediums: print and digital advertising, video, OOH, web content, paid social, and email marketing.

Business results are important to me, perhaps because I started my career in music marketing at Sony Music Entertainment, Germany, where all creativity was ultimately measured in album sales. I’m proud to have been awarded two gold records for contributing to the success of hit singles. My experience as a creative at advertising agencies in Chicago, New York, and San Francisco catapulted my love of big ideas and dedication to craft and collaboration.

My unique background as an agency founder, agency creative, and in-house marketer, gives me a valuable perspective on how to efficiently guide creative teams and align with cross-functional partners to contribute to business success.

I’m a San Franciscan by birth, a New Yorker by family lineage, and a Chicagoan by heart. I currently live in Austin, Texas with my wife and 3 dogs (we’re open to relocation).

Specialties: Brand Voice, Messaging Frameworks, Brand Strategy & Positioning, Creative Direction, Copywriting, Art Direction, Design, Creative Advertising, Content Creation, Industry & Audience Research, Brand Identity, Strategic & Creative Cross-Functional Collaboration.