Kind Words
“As a Creative Director and Founder of My Sister Fred, Claudine leverages her expertise in strategy development and her passion for brand building to go above and beyond for each and every client. She brings deep empathy and understanding of human behavior to her strategic thinking. From this understanding, she develops unique and creative insights that set the vision for the brands and campaigns executed by the My Sister Fred team. She is an innovative, big-picture thinker while still keeping an eye on every detail of a project. And she has an unusual talent for translating incredibly complex and dense material into accessible and, more importantly, relevant work that helps her clients exceed their goals.”
– Kendra Inman, Creative Director, ByHeart
“I worked closely with Mary and Claudine at My Sister Fred on a beautiful award-winning sustainability video when I was leading global brand management at UL. Not only was the final video refreshingly creative, charming, smart and delivered against our business goals, the same could be said for Mary and Claudine themselves. They were both a pleasure to work with it, clear experts in their craft and also handled our complicated approvals and requirements gracefully. I look forward to working with them again in the future.
– Delza Laxamana, Executive Global Brand Leader
"My Sister Fred is skilled, creative and super fun to work with! Y'all are fantastic!!"
– Aaron Hicks, Marketing Executive
“I worked very closely with Claudine and My Sister Fred to develop the design and communication for TEDxLondonBusinessSchool. Claudine was simply amazing to work with, and went above and beyond the scope of the project to ensure we had a flawless end product. Her attention to detail was incredible, and as an organizer, we felt we didn't have to worry about a thing when it came to conceptualization, development and production of our concept. And we were totally right - on the day of, people could not stop talking about how beautifully the Kaleidoscope theme had been implemented from the introduction video to the banners. I sincerely hope I have a chance to work with Claudine again, and again, and again!”
– Tarana Shivdasani, Country Operations Manager, UK at Google
“Claudine and MSF exceeded all our expectations in creating the look and feel of our TEDx branded conference this year. Not only did Claudine deliver on amazing design work, she worked with our non-profit budget to deliver the full scope, under budget, and on time. We were thoroughly impressed at the level of work and detail, from the key visuals to the complete redesign of our website to the multi-platform, year long marketing campaign that we believe drove our patron ticket sales up 3x's. It was an absolutely pleasure to work with Claudine, and we look forward to future collaborations. Absolutely amazing to work with and highly recommended for projects of all sizes.”
– Julia (Wang) Thayer, VP of Product at SmartAction
“Claudine, and My Sister Fred, bring best of all worlds to whatever they work on — great work grounded in exceptional strategic foundation. They "get it" when you need to deliver — and turn even a straight-forward assignment into a brand-building asset.”
– Jennifer Telek, Marketing Executive