Following a strategic investment from Vista Equity Partners to fuel the next stage of growth, the regulatory technology firm ComplySci needed to show that they were more than a software platform. My agency partnered with Complysci’s marketing team to move their messaging from features and functionality to a higher customer benefit: Empowering compliance professionals.

Vista provided user journey' mapping, however, they left out emotional insights about the compliance professional. My research from white papers and articles revealed a startling target audience truth: It kinda sucks to be the CCO. I uncovered a story of the compliance officer who is a frazzled executive and works under immense pressure and scrutiny on a job that is difficult, risky, and often thankless. This was a key insight that shaped how we positioned ComplySci as a brand that was on their side and could help elevate the compliance role through advanced technology.

My team and I created a new identity and brand guide for ComplySci.We did a full UX/UI and content audit of their old site and then planned a more user-friendly site architecture with streamlined copy and a better UX/UI experience. I wrote the positioning and brand mantra statements and the ENT and SMB manifestos that were the springboard for the copy content I wrote for the new site and sales decks. I oversaw our UX designer and Complysci’s web designers and developers on implementation.

The results were a 74% increase in site traffic, $120 new PE funds raised plus 300+ user conference attendees.